Everything we make has an impact on the planet and us inhabiting it, hence everything we do needs to be considered carefully. We are responsible for our impact, which we aim to constantly better understand and act on. With responsibility close to heart since the start in 1980 and still being one of our core values, be sure you can leave it to us and trust that we’re playing our part of the game. It is not always easy, especially not in an ever-changing field, but we stay aspirational and keep moving our positions forward as we genuinely care to make a difference. Longevity and high ethical standards has been with us since we set our sails back in the 80’s. With extensive product expertise, quality first as a mantra and carefully chosen suppliers, we design and deliver high-performing equipment in outstanding quality. We have learnt a lot along the way, but still have a long way to go.



We make it our mission to ensure our products can be used and sustained long term. This means choosing suppliers carefully and exploring new ways to craft high-quality equipment that can keep up with the workout needs of your customers. Simply put, quality and durability are critical components of our sustainability work.



We prioritize health and wellbeing for all, and we believe in the power of collaboration. We hold ourselves and our business partners to high ethical standards, building long-lasting relationships with our carefully selected suppliers.



In line with the Paris Agreement and the 1.5°C target, we are dedicated to reducing our carbon footprint. This includes measures such as gradually reducing our emissions, and working towards achieving net-zero emissions by 2045



One of our core values is responsibility, and that's why we set ambitious goals. Despite the challenging and ever-changing nature of our field, you can trust us to play our part in making a difference. Our commitment to progress means we will never stop moving forward.